CONNECTING WITH YOUR CONSUMERS
Increased communication for Brands fosters its awareness and often improves customer service. In today’s global online reach, it is essential to stay in touch and engage yourself directly with the current and prospective customers, a prerequisite in today's world. It's how the unknown can be intelligently chartered through new ways of reaching and engaging with people.
PLANNING FOR THE MOMENT
At CliQAfrica, we know social Media is a vital part of the digital marketing strategy to promote your brand in a direct, positive way. We think and plan channels agnostically. We know that your customer is exposed to all forms of media, so we craft integrated connections plans that are built to positively interplay with all your marketing efforts.
OUR ZERO TO HERO APPROACH
We aren't just media planners. We are experience designers with a deep understanding of the user, the technologies they interact with, and the relationships we can create on your behalf. At CliQAfrica, our creative team get cross-functional thinking to a degree that no other firm is even considering.
BUILDING THE CONNECTION
Gone are the days of "spray and pray" campaigns. Today we define the consumer to a "T" and put them at the center of media strategy. We find out when, where and how they uniquely consume media then plot that against a thorough user journey. Cross-reference those touch points with contextually relevant, timely messaging, and you have a chance to be relevant in the consumer's fast-paced, multi-tasking lives.
IT CAN GET DEEP
Throughout the consumer's day, we can recognize key moments where they make decisions and shape preferences. The prevalence of mobile has broken the path to purchase into thousands of real-time, intent-driven micromoments that can be leveraged singularly or collectively to work for the consumer within the moment.
IMPLEMENT, MEASURE + OPTIMIZE
Nothing kills a great strategy faster than a flawed execution. We ensure the campaign logic; pixel strategy, tag management, creative trafficking and rotation for all media vendors and placements are set up to obtain the pristine data that is fed to our team. Media tests are designed by our data analyst. These tests provide insights that inform the planning and account teams so they can optimize the programming to ensure maximum benefit and efficiency. Rinse, Repair, Repeat. That's how we do it
You cannot be afraid of getting tactical. Successful media campaigns require rolling up the sleeves and getting dirty as much as they require sound strategic forethought. With media, the devil is truly in the details and it necessitates an agile approach to ensure success.
Before undertaking any marketing campaign it's imperative to detail what a successful outcome will look like. When paired effectively with attribution metrics, planners are not only able to garner campaign effectiveness but also leverage performance insights against future campaigns.