WHAT ARE YOUR CLIENTS SAYING ABOUT YOU?
Brand Analysis and Reporting is part science, part magic as technologies and social analytics tools combine to allow for the mining of data and mapping of digital relationships. At CliQAfrica, we have developed a number of sophisticated tools as well as leverage some 3rd party technologies to provide our clients with insights and understandings about the way their Brand is perceived, engaged and developed in the social and digital sphere.
RESULTS COME FROM INSIGHTS
Customers and consumers signal a great deal of information about themselves and where your brand fits into their lives through actions, inaction and perceptions. CliQAfrica helps brands distill the signals from the noise, delivering insights that will move your brand forward.
DATA SCIENCE ISN’T A RELATIONSHIP
Our clients approach us with business problems and goals; we leverage, analyze and transform their data turning it into meaningful insights and ultimately, solutions. From creating impactful visualizations to developing mathematical models of audience behavior, we are well-versed on the tools of the modern Data Scientist. Then we build on years of industry experience, a good old “gut check” and common sense.
IT IS NOT JUST ABOUT THE METRICS
We are laser-focused on understanding your business goals and creating value. Before we begin any work, we define specific goals make sure the client is aligned on those goals and then track and report progress using a limited, specific set of metrics. But it is more than just facts and figures your people and your process are as critical to the success of a data project as any advanced tools or techniques and remember we are people too.
THE INTERFACE AS A LABORATORY
A key tenet of our culture is Continuous Improvement. We see every UI as a playground for experimentation, with the end goal being a better user experience. Our deliberate, rigorous, and iterative experimental process yields an understanding of what feels right, whether it’s a shopping cart experience, banner advertisement, or value proposition.